As a product of the developments in artificial intelligence technologies, the
Metaverse, which ranks among the leading technology trends in the sector, is a universe that
allows us to continue our existence in the digital world by creating a virtual version of our
real world with technologies such as augmented reality (AR), mixed reality (MR), virtual
reality (VR) and extended reality (XR). This virtual universe, which entered our lives with
digital games and then through social platforms, has now reached a power that can reshape
all processes of businesses from product design to operation. After this power, the concept
of "Sectoral Metaverse" emerged. Sectoral Metaverse, which is included in the system as a
digital solution partner, has the ability to improve and develop various business processes
within businesses. Thanks to this feature, it supports businesses by creating countless copies
of an action in real life within the unlimited boundaries of the virtual world.
In the last few years, many companies and brands have accelerated their operations to set up factories or open stores in the metaverse. Models identical to reality or imagined models can be simulated in the virtual world at full scale. In this world, which can reduce years to weeks, weeks to days, days to hours, and days to hours, perhaps minutes and seconds, business processes can naturally be planned more easily, quickly and efficiently. An entire factory can be set up and positioned in the Metaverse world with its actual dimensions in seconds with a ready-made drawing. This not only increases efficiency in business processes but also provides sustainable competitive advantages to companies by reducing costs. In addition, thanks to the data analytics it offers, it makes the decision-making and planning processes of the workforce faster.
The Sectoral Metaverse has profoundly impacted all areas of the business world thanks to its capabilities. It has a flexible structure that can be integrated into almost every area of the industry. It has undeniable benefits and impacts in many areas from education to production, engineering to healthcare, smart cities to real estate, human resources to e-commerce. Some of these are;
- Enhanced remote collaboration,
- Training and simulation,
- Data visualization and analysis.
Thanks to the use of real-time data, companies’ strategic decision-making capabilities are significantly improved in the light of new data obtained through instant tests and accurate analysis of business processes, supply chains and management processes. Realistic simulations simplify complex systems and enable everyone to develop projects, solve problems and collaborate regardless of their physical location.
The Metaverse has become an inevitable opportunity for businesses and the advantages it offers open the doors to a whole new world. It may even provide a more realistic experience than reality in the near future.
References
M. U. Ananya Babu and Mohan, P. (2022). “Impact of the Metaverse on the Digital Future: People’s Perspective”, 2022 7th International Conference on Communication and Electronics Systems (ICCES), Coimbatore, India, pp. 1-24.
doi: 10.1109/ICCES54183.2022.9835951.
Huynh-The, T., Pham, Q.V., Pham, X.Q., Nguyen, T.T., Han, Z. & Kim D.S. (2023). “Artificial Intelligence For Teh Metaverse: A Survey”, Engineering Applications of Artificial Intelligence, Vol: 117 (A) pp. 1576-1581.
doi: https://doi.org/10.1016/j.engappai.2022.105581.
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