1. What exactly is meant by the Quantum Age? How has the evolution of marketing occurred in this era?
In these days where we rapidly transitioned from the digital world to the era of artificial intelligence, even experiencing a “Technological Big Bang”, marketing science has been significantly influenced by the changes occurring in all disciplines. I have always found it fun to explain the importance and value of marketing using concepts from physics. If we consider this scenario, marketing is like an atom that constitutes the building block of companies and brands, while the marketing strategies applied represent subatomic particles. As is known, quantum refers to the concept of “quantity”; representing expressions like “how much, how large.” Therefore, the concept of quantum marketing opens the doors to a world where everything we might want to know about in terms of quantity exists.
When the evolution journey of marketing from ancient times to paradigms is considered, it is possible to summarize marketing under 5 paradigms:
1. Paradigm: Product Marketing
2. Paradigm: Emotional Marketing
3. Paradigm: Data-Driven Marketing
4. Paradigm: Digital and Social Marketing
5. Paradigm: Quantum Marketing
2. What exactly is Quantum Marketing? What is the connection between marketing and artificial intelligence?
When examined according to the sequence of paradigm formations, it is clearly seen that artificial intelligence, which is a part of the ecosystem of the digital world, is included. Major brands make their strategic decisions by using data collected or obtained down to the smallest detail. The mechanism enabling the collection and analysis of this data is any scientific application supported by artificial intelligence. At this point that we encounter a world that includes market analysis, target audience (customer) analysis, competitor analysis, product analysis, and many other matrices, which are the subject of marketing research. Artificial intelligence is indispensable in facilitating the understanding of this world and enabling data to be collected more easily, leading to pinpoint predictions through correct analyses, thus providing businesses with a visionary perspective. Recently, we frequently mention the existence of conversational AI chatbots and codeless systems. All these developments lead to the rewriting, designing, and planning of the rules of marketing.
Therefore, the marketing mindset of the new era is defined as “Quantum Marketing”; Quantum marketing, which pushes the boundaries of holistic marketing perspectives, is a successful combination of trend marketing strategies such as data-driven marketing, digital marketing, neuromarketing, social media marketing, relational marketing, experiential marketing, and sensory marketing. In addition, through machine learning and deep learning, which are products of artificial intelligence, it ensures the adoption of a target-oriented approach in the presentation of all promotion activities to the correct and relevant target audience, as well as in the design of suitable advertising.
What are the benefits to businesses of implementing Quantum Marketing strategy?
Brands experiencing the quantum age of marketing, in our world that has become a global village thanks to e-commerce, virtual stores, social media platforms, and digital marketplaces, not only determine their target audience down to the finest detail but also increase personalized product/service capabilities with the advantages offered by digital marketing. Thus, they contribute directly to the competitiveness level of the market, communicate with their customers through all channels 24/7, improve new product development processes that focus on the consumer/customer, increase the effectiveness and efficiency of their work through services offered by augmented reality, improve business workflow processes through accurate analyses, design creative advertising scenarios with hologram technology and bring a new breath to experiential marketing, have a flexible and open system process, follow potential and existing customers like a detective with digital footprint tracking, more accurately define expectations, needs and desires of consumers through neuromarketing studies, design personalized ads according to multiple intelligence types, plan promotion activities that can stimulate all five senses, and even acquire unlimited capabilities such as pressing the purchase button in consumers’ minds.
4. How do you predict Quantum Marketing will be in the future of AI World?
It is no doubt that there is a significant difference between the 7P’s of the beginnings of the 21st century (product/price/promotion/place/people/ process/physical evidence) and today’s 7P’s (compared to other ages, there has been a change over a period of 23 years). All these indicators are the most striking evidence of technology’s exponential growth. The recipe for the future is to position artificial intelligence at the right point for each business and thus achieve maximum benefit and efficiency. When I consider the system from a futuristic perspective, it seems that in the second quarter of the 21st century, we will also talk about quantum marketing becoming a subatomic particle and the emergence of a new concept of atoms.
